Home/Books/Books For Mumz/Health, Fitness & Lifestyle/Mind, Body & Spirit, & Personal Development/Nation Brand: Soft Power And The Case Of The United Arab Emirates
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Product details
Features
- Format: Paperback | 80 pages
- Language: English
- Author: Amna Al Hammadi
- Publisher: Austin Macauley Publishers
- Published: 2024
Description
For years, countries have been leveraging so-called ‘soft power' to preserve their interests and ensure their significant presence in various societies, and in the process, building a strong and positive nation brand that has a respected position in the international arena. The establishment of alliances at state level and the expansion of soft power is now a fundamental tool for many nations to increase their influence and significant presence on the international stage, while enabling them to spread and secure their foreign policy and pave the way to attracting more allies.
Today then, soft power has become an essential method of influencing minds, winning emotions and getting to grips with peoples' behaviour, social trends, and emotional tendencies.
Today then, soft power has become an essential method of influencing minds, winning emotions and getting to grips with peoples' behaviour, social trends, and emotional tendencies.
Overview
- Product Dimensions5 cm
- Package Dimensions7.99 cm
- Weight1.05
- Recommended AgeSuitable for Mumz
