Jordan Green Clean is developed to take care of your teeth and the environment. Sustainability has been our first priority, of course without compromising on effect. The toothpaste contains of fluoride and xylitol to give you the best protection against cavities. We chose to sweeten the toothpaste by using natural stevia. We also added green tea extract known for its antioxidant properties. With the environment in mind, we have carefully chosen natural ingredients that are readily biodegradable in nature and the toothpaste therefore contains ingredients from 98% natural origin. The toothpaste has a mild foaming agent derived from corn and has received the Nordic Swan Ecolabel as a proof for reduced environmental impact and caring for consumers health. Both toothpastes are 100% vegan and certified by the Vegan Society. The toothpaste tube is made from recycled plastic* originating from food containers, giving used materials a second life. In store, the toothpaste is displayed in a tray, which is also made from recycled PET. As such, we give the plastic a new life and follow the philosophy of circular economy